Esprit Zeeland

New webshop with automated product import

For Esprit Zeeland

Our assignment

"I would like to have a webshop in which customers can reserve items and pick them up at a branch in order to still have sales during the lockdowns."

We start by realising an automated import for the products by using the cash register system. We clean up the enormous amount of data using SQL and ensure that all products are neatly displayed in the webshop. 

The speed ​​of the webshop was an important requirement of the customer. That is why we transferred the website from shared hosting to VPS hosting. In addition, we ensured, among other things, that images are loaded externally, so that there are fewer files on the website itself and everything works faster. 

Now that the webshop is up and running quickly, we still have to ensure that customers come to it. Fortunately, Esprit Zeeland is active on social media and we were also able to make an export to Facebook e-commerce. This allows products in social posts to link to the webshop.

Esprit Zeeland

New optimized webshop

Our client:
I want a fast webshop in which new products are automatically shown and I want to be able to tag products on social media

Execution:
  • Realisation of automated import of products
  • User-friendly design for desktop and mobile
  • New and faster VHS hosting
  • Realise social shopping
Results:
  • A fast webshop with a pagespeed score of 72 on desktop and 55 on mobile
  • Automatic addition of new products based on the POS system
  • Average of 1400 website visitors per month

Executed at:

Esprit Zeeland
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